ExcaliBar, Heaven’s Pantry’s first product, received a sleek, modern logo redesign and packaging that stands out as the “Holy Grail” of energy bars. We also created a Knight mascot for advertising and social media, highlighting ExcaliBar’s health benefits. To expand its reach, we developed an eCommerce site for B2B and B2C sales. ExcaliBar is now a fun, memorable brand proving that healthy food can taste great!